GMS Institute
The public guardian of GMS research assets. Independent research, peer-reviewed methodology, certification standards, academic partnerships and public-impact measurement. Home of Catalyst.
Visit the Institute About GMS
The standard for sustainability ROI
We're a market intelligence company built on a simple belief: public perception moves capital. Measure it well, and sustainability stops being a cost centre and starts behaving like equity. We maintain a global measurement standard any organization can use to quantify the value of sustainability based on the market's current support for existing commitments and alignment with public demand.
Why we exist
Closing the gap between compliance and commerce.
For most of the last decade, sustainability was measured the way regulators wanted it measured: disclosure, frameworks, checklists. That data matters - but it doesn't tell a CEO whether customers are switching, whether talent is joining, or whether the capital markets are re-rating the organisation. When organizations understand how social license impacts their financial performance they're able to plan, budget, invest and grow more effectively.
GMS was built to link public attitudes, behaviours and demand with revenue, performance and growth.
What we believe
Five pillars.
01
Perception moves capital. Measure it.
02
One methodology. Any organisation, every market.
03
Measure signals, not regulation.
04
Scale through partners.
05
Brand value maps to shareholder value.
How we're organised Research arm Primary signal Secondary signal
The GMS Institute, products and portal.
SRS - Social Responsibility Score
The signal in the noise. Sustainability perception measurement linked directly to commercial outcomes. Delivered through practitioners and certification.
Explore SRSNTS - Net Trust Score
The trust barometer. Correlated with SRS but sensitive to different temporal forces - an early warning system and strategy tool for organisations and researchers.
Explore NTS More from about People Company updates Capital
The team, the news and investor information.
Team
Meet Tim Clover (Founder & CEO), John Merakovsky (NED), and the strategic advisory board being assembled to unlock GMS scale.
Meet the teamNews
GMS announcements, research publications, and media coverage. Sustainability signal intelligence in the news.
Coming soonInvestors
The investment thesis, business snapshot, and investor updates relating to our fundraising history and plans.
Investor informationWant to know more?
Book a briefing, explore the products, or reach out directly. We respond within one business day.