Signal evidence and IP development
Developing signal evidence, publishing results and iterating new release versions of the GMS IP and its associated tooling.
GMS Institute
The public guardian of signals research.
The Institute develops, validates and distributes the evidence base that makes GMS signals credible, standardised and independently trusted. From IP development to market partnerships, certification to public impact - this is where the rigour lives.
Our mandate Research & IP Education Standards Benchmarks Academic Public impact Scale Economics AI-first
Nine workstreams. One public mission.
The Institute exists to ensure GMS signals remain the most credible, useful and independently verified perception data in the market. Its work spans research, standards, education, partnerships and responsible AI deployment.
Training and capability building
Establishing channels for training and education to build capability in industry over time - delivered through partner networks.
Practitioner certification
Overseeing standards for certification of practitioners to maintain and improve ecosystem benefits - internal and external.
Common language for industry
Developing benchmarks to aid the deployment of SRS as a common language with practitioners, in partnership with industry bodies.
Academic collaboration
Collaborating with academic partners to produce and publish new data sets that advance the field of perception-led market intelligence.
Public awareness measurement
Measuring and publishing levels of public education, awareness and behavioural change relating to key societal issues - and their impact on industry, society and humanity.
Research network fulfilment
Organising fulfilment of orders for GMS data products at scale through its research networks and global partner ecosystem.
Data empowerment products
Integrating signals into the fundamentals of global economics through investment, measurement and data empowerment products that democratise access to perception intelligence.
Responsible AI deployment
Accelerating the mission with an agentic-first approach to research, strategy, operations and measurement - taking a leading role in responsible-first AI for business.
Institute publication
Catalyst: publishing the demand signals
Catalyst is the Institute's consumer and media-facing campaign - a content agenda covering social license, public demand and the forces that reshape how society views industry. From SDG awareness to major environmental issues, Catalyst gives changemakers, educators, academics and impact innovators the evidence they need to act.
Credibility firewall in effect
All Catalyst content carries an Institute byline as the primary credential. Commercial sponsorship is always identified separately below editorial - never merged into the Institute attribution.
Methodology, in brief
One framework. Any organisation. Every market.
The SRS methodology is a defined framework for measuring sustainability perception, applied consistently across markets and time. Weighting is transparent and versioned. Updates follow a documented release cycle.
The full methodology paper is available on request. Academic and research enquiries are welcome.
GMS Portal Portal Portal Portal
Access the Institute's work in the Portal.
The GMS Portal is where the Institute's outputs become operational tools. Register free to access benchmarks, training and certification pathways, and the practitioner directory.
Benchmarks
Cross-market SRS benchmarks and NTS data for research, strategy and investment decisions. Updated on a defined release cadence.
Coming soonTraining & Certification
Institute-certified training programmes for practitioners and organisations. Tiered curriculum from foundation to licensee level.
Preview curriculumFind a Practitioner
Directory of certified SRS practitioners and technology partners. Search by region, sector and certification tier.
Coming soon Sign in to Portal (coming soon) Pre-register interest
Consulting, Practitioner and Academic Partnerships
The Institute is actively building a network of partners. If your work touches public trust, perception or sustainability economics - we want to hear from you.